Personalized Favors
Cicero stated, “There is no duty more indispensable than that of a
returning a kindness. All men distrust one forgetful of a benefit.” In
his book Man in Reciprocity, Becker (1956) uses this quote to show that
men have been insisting on the importance of reciprocity for a long
time.<re>Becker, Howard. Man in Reciprocity. New York: Prager,
1956, p.1.</ref> Cialdini (2001), in concordance, states that
evolutionary selection pressure has probably entrenched the behavior of
reciprocity in most social animals.[3]
Social equilibrium and cohesion among humans could not exist without
the reciprocity of service and return service. All contact among people
rests on the schema of giving and returning the equivalence, according
to sociologist Simmel (1950).[4]
The above information makes a case for the belief that the norm of
reciprocity has been crucial to the evolutionary development of mankind.
Personalized Favors
Personalized Favors
Personalized Favors
Personalized Favors
Personalized Favors
Personalized Favors
Personalized Favors
Personalized Favors
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