Carpet Cleaning
When it comes to competition, too often businesses consider only their
direct competitors and forget about indirect competition, says Lin
Grensing-Pophal, author of "Marketing with the End in Mind." Indirect
competitors include any other available option, she says. For those
offering carpet cleaning services, that competition includes those who
do it themselves. Thinking in this way can ensure that the key messages
you include in advertisements address all of the potential barriers that
consumers might have to choosing your services. This means that you
must not just compare yourself to other carpet cleaning services, but
also address the benefits of professional services versus
do-it-yourself, for instance.
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