Sell My Cell Phone Online
In Priceless, the bestselling author William Poundstone reveals
the hidden psychology of value. In psychological experiments, people are
unable to estimate “fair” prices accurately and are strongly influenced
by the unconscious, irrational, and politically incorrect. It hasn’t
taken long for marketers to apply these findings. “Price consultants”
advise retailers on how to convince consumers to pay more for less, and
negotiation coaches offer similar advice for businesspeople cutting
deals. The new psychology of price dictates the design of price tags,
menus, rebates, “sale” ads, cell phone plans, supermarket aisles, real
estate offers, wage packages, tort demands, and corporate buyouts.
Prices are the most pervasive hidden persuaders of all. Rooted in the
emerging field of behavioral decision theory, Priceless should prove indispensable to anyone who negotiates.
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