This success of promotional giveaways is simply not because of giving away something for free. As a matter of fact, the cost of these giveaways have many times been so small that the factor of the dollar value of the item given away has hardly mattered. What then has been the psychology behind this success, one might wonder. The first and foremost reason, I believe, is the fact that the recipient gets a warm feeling that the giver, be it a corporation or an individual such as the host of a party, has gone through the pains of purchasing something to hand over to them. Thus it could be a simple coffee mug or an automobile bumper sticker, a ball point pen or something similar, but the fact that the purchase was made and the pains taken in the process gives a warm feeling to the receiver and so he or she is more likely to remember the corporation or the individual longer and in a positive manner.