"I don't recycle," proclaimed the T-shirt Randy Hartmann wore as he walked through a group of diners at Tybee's Cafe Loco recently."They got stone-cold silent," Hartmann said.Then they started chatting about recycling among themselves, which was just the response this guru of Georgia recycling was trying to elicit.
Last week, Hartmann's Office of Environmental Management at the Georgia Department of Community Affairs launched its "I don't recycle" campaign. The reverse-psychology effort is meant to tweak interest among 24- to 35-year-olds, the demographic among which it's easiest to change recycling habits.
The campaign's tongue-in-cheek Web site, highlights fictitious Georgians and their excuses for not recycling. Savannahian Ronald T.W. King, for example, refuses to make the effort because "mine would just be a drop in the ocean."