Buy Back Cell Phones
The promise of a gold star can get grade school students to read more and even take on extra-credit projects. But encouraging positive behavior in adults is more complex, right? Not necessarily, according to recent studies of a mobile phone application called UbiFit. The program, designed by researchers at Intel Research Seattle and the University of Washington, taps into the psychology of motivation by offering seemingly insignificant rewards—graphics of flowers—that people end up striving to attain.