Buy Back Cell Phones
The promise of a gold star can get grade school students to read more
and even take on extra-credit projects. But encouraging positive
behavior in adults is more complex, right? Not necessarily, according to
recent studies of a mobile phone application called UbiFit. The
program, designed by researchers at Intel Research Seattle and the
University of Washington, taps into the psychology of motivation by
offering seemingly insignificant rewards—graphics of flowers—that
people end up striving to attain.
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