Thursday 18 October 2012

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 The deal announced this week between Square and Starbucks is exciting but worrisome. Square streamlines the transactions that define our everyday economic lives — just say your name and you’ve paid. Partnering with the coffee colossus helps to expand the acceptability of the company’s Pay With Square service, which is key because when it comes to payment tools, acceptability is everything. Put another way: A barrel of chicken feed stirred together with $5 bills is a payment mechanism, as is a major credit card, but one is more widely accepted than the other.

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