Some five years ago, this very magazine published an article called ‘The psychology of recycling’. In it, the authors noted: ‘Recycling is not the “done thing”, practised by “normal people” and expected of other members of the community.’ Things have, very clearly, changed since then. The UK has made major strides when it comes to recycling, and no longer does there exist such an obvious divide between those that recycle and those that don’t; instead, the concern for the ‘grey area’ is getting the increasing number of those that do, to do more. While once perceived as a pastime for ‘hippies’, recycling, contrary to the above statement, has become commonplace around the country, and indeed, in many parts of the world. A waste awareness campaign in Georgia, America called ‘You Gotta Be Kidding’, features billboards emblazoned with the phrase ‘I don’t recycle’, which has caused a stir – it would seem that the very idea of ‘not recycling’ has become something of a taboo notion.