Channel Bass
It is not enough to simply state a firm’s goal as maximizing the
present value of total profit since this does not differentiate it
from other firms and says nothing about how this objective is
to be achieved. Instead, a business and marketing plan should suggest
how the firm can best put its unique resources to use to maximize
stockholder value. A number of resources come into play—e.g.,
Channel Bass
Channel Bass
Channel Bass
Channel Bass
Channel Bass
Channel Bass
Channel Bass
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