In the U.S.A. most often “traditional” wedding gift wrap colors are either white or light pastel colors. But if your store serves a specific ethnic group, it might be best if you honored these traditions also. In China, red is considered the traditional color for weddings, not white. Another choice is to stock both the U.S.A. colors and also the favorite traditional colors for the ethnic population that you serve, so your customers have a few options. Today’s weddings are often about the bride and groom having many more choices, and even the guests realize they have lots more choices too.